Yep, that's right - we renovated a tiny kitchen on camera in real time. It was just as fun and challenging as you'd imagine. Luckily we had an amazing client (SoFi) and an amazing team (Butterbar and Tinytecture).
This ad campaign was conceived when SoFi asked us for an engaging social video that would get viewers thinking about their home reno projects, and inspire them to actually get working on them with SoFi Personal Loans as the tool.
We dived in, hired a miniature architecture team in Australia, and got to building and planning. The real challenge was making the renovation look realistic on camera at such a small scale.
The mini build took three months in Australia, was shipped overseas, and then had its silver screen debut over three days in San Francisco.
The "before" was old, tired, and ready for some love -
OUTDATED "BEFORE" KITCHEN
After painting walls and trim, laying floorboards (individually) and doing everything else you need to in a life-sized renovation, we ended up with this beautiful modern kitchen -
UPDATED "AFTER" KITCHEN -
The video launched on SoFi's Facebook page and currently has 3.8 million views.
It also aired as a spot on National TV during the 2018 NBA playoffs.
PRESS -
The renovation landed a feature on Adweek as their 'Ad of the Day'.
BEHIND THE SCENES -
Want to see more? Check out this BTS video to see how it all came together.
